Camila Pena

Camila Pena is a journalist and marketer based in Bogotá, Colombia. 

Experienced journalist and social communicator passionate about content production, research and writing news stories. Resourceful researcher, writer and reporter. Proven ability to build relationships and gain trust. Uphold the highest journalist ethics by enlisting thorough research methods and double-checking sources. Knowledgeable in Internet writing, research and key work implementation.

My experience covers the creation, planning, execution, and monitoring of marketing strategies for both B2B and B2C companies, with a focus on trade marketing and the retail industry in both mass-market and luxury segments. Within my work in this and other industries, the following stand out: execution of the 360° marketing plan for the launch strategy of brands and products,
 guaranteeing the profitability of the brands for sustainable growth over time, creation of the concept and execution of trade show spaces; content marketing, SEO and web positioning; Social media; Advocacy Plan; CRM: email marketing and SMS; agency management (digital, BTL, ATL, influencers), definition of goals and objectives of the team in charge; budget management, among others. 

Camila graduated from the Externado University of Colombia in 2010. She moved to the United States in 2013 and went back to Colombia in 2017. She is also a writer, editor and blogger with experience interviewing and writing new stories for different media outlets in both Spanish and English. She has traveled to over 15 different destinations for journalistic coverage, and also has production experience in daily and weekly TV shows. As a writer, specializing in writing about travels and lifestyle, her work has appeared in different magazines such as Estilo de Vida, Sommelier, Construdada, Avianca Magazine, Semana, Viajes & Turismo, Luxury Star, Cocina Semana, La Riviera, Vive tu Casa, Dinero & Estilo, Semana Decora, and other publications.